The group’s three breweries have a total capacity of 10 million hectolitres. In 2013/14, a total of 5.93 million hectolitres of beer, soft drinks and malt wort products were sold, corresponding to an increase of 3.3% compared to the year before. The increase was especially driven by increased sales in the international markets outside Northern Europe, while sales in the Northern European markets were lower than last year.
High capacity and flexibility are strategic focus areas in the ongoing operational management and production development across all production units – among other things with a view to optimising the handling of seasonal fluctuations and general order intake. During the financial year, further efforts were made to strengthen the coordination of the group’s purchasing, planning, production and logistics as well as the link with the sales organisation, in order to ensure better and more efficient utilisation of resources, speed up the entire supply chain and increase its efficiency. The aim is to create both operational synergies and improved customer service, and Harboe is expecting to see positive results due to these efforts, for example in connection with the high season in the coming financial year.