Bear Beer
The Original Danish Bear
Bear Beer

In 1974 the first Bear Beer bottle was launched under the Danish name “Bjørne Bryg”. In the beginning of the 1980’s the first international contract was made. Ever since Bear Beer has travelled the world and is now available in more than 60 countries.

Bear Beer is our biggest international beer brand. The beer is brewed on carefully selected ingredients which give Bear Beer its distinct taste and high quality.

The polar bear is the cornerstone of our brand. It symbolizes freedom and adventure, and just like Bear Beer and its many fans the bear chooses its own path. We call our Bear Beer “The Original Danish Bear”.

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