Development projects in Harboe

Harboes' development department is becoming increasingly important.

Innovation and sustainability

Innovation is an important driving force in Harboes Bryggeri A/S – and we constantly strive to create new and better products – and more effective and sustainable ways of producing them.

The world is changing bit by bit each day, as are our consumers’ tastes and preferences. We must be able to accommodate new trends, and we see a clear rise in interest across international markets for healthier and more natural products.

New exciting products

Consumers also enjoy a great and unique experience, and preferably an interesting story around the products they buy. Products should be easy, fresh and long-lasting. They also need to be sustainable, so that consumers don’t have a guilty conscience.

Our development teams consist of talented specialists and product developers, who put all their knowledge and experience into turning the latest theories and technological solutions into new exciting products that meet these consumer trends.

Working with our customers

Our work with malt-based ingredients is a great example of such a development project, where we work together with our customers in the food industry, which include some of the biggest bakeries in Europe.

We are in the process of developing malt extract and converting it from a simple raw material into a range of advanced ingredients that can add new qualities, such as flavour, structure and shelf-life, to bread, among others. All based on natural ingredients that can replace sugar and artificial additives.

Read more about our ingredients and development activities here.

”We develop our products in close collaboration with our customers, so that we get the right solutions. We test all the new ingredients - both on-site with the customer in their production facilities, and in our own test bakery, where we run workshops with our customers and try out new recipes and techniques.”
Jon Nicolas Jensen, Head of Global Export